Top Tips for Understanding Vision, Mission and Values in Dementia Care
Why This Matters

Vision, mission and values are often written down but not always brought to life. In dementia care, they are not abstract ideas. They shape how people are seen, how care is delivered and how teams behave with one another.
When these are clearly understood, they create consistency, purpose and trust.
This Week’s Top Tips
Noticing
- Notice whether team members can describe the organisation’s values in their own words
- Pay attention to whether decisions align with stated values or drift towards convenience
- Look for gaps between what is said and what is experienced
Making it Real
- Translate values into everyday behaviours
- Use real examples from practice rather than abstract language
- Keep conversations about values ongoing
Connecting the dots
- Link values to person-centred care
- Show how values influence small moments
- Reinforce that values belong to everyone
A Gentle Reminder
Values only matter when they are seen and felt in everyday practice.
Over to You
Ask a colleague what one value (e.g. dignity) means to them in practice.
